I didn’t get a chance to write this post last week but here goes.

Twitter turned 10 years last week and I listened to the local radio morning show talk about it briefly while driving to work. One of the hosts just nailed why I love Twitter (and Facebook). He explained that he uses various social networks to find out what is being discussed:

“And this varies from Facebook to Twitter. (…) I would say that they are two parallel worlds. It’s mainly journalists and opinion leaders on Twitter. Grannie hangs out on Facebook, and you get to know if someone’s sewed something or built something nice. I like keeping up to speed with both.”

To tie in with two of our lectures; Netiquette and the purpose of different social media channels; this is just it! EVERYBODY’s on Facebook, and at least here in Sweden it’s mainly a private channel. You are generally ‘friends’ with people you know. You are only likely to discuss with people outside of your youniverse if you’re active in groups. Furthermore, your Facebook profile is rarely connected to your professional self. Twitter on the other hand is more suited for, well, the opposite: networking with people you DON’T know, and around very specific topics; often connected to your professional self. This decides the netiquette for the respective channels. It’s OK to cover a different topic every day of the week on Facebook; bookcase project one day, dinner at fancy restaurant one day, funny YouTube clip the next, comment on current affairs the following and so on. But in order to use Twitter to its full potential you need to be much more consistent. Your followers need to know what to expect. Granted, adding some personality to the mix is a good thing, but only to a point.

I came across a Best Practice Guide regarding Employee Advocacy by Ed Terpening from Altimeter which I haven’t yet read in full but I noted that one of the key findings was:

“European consumers are less likely to be interested in a connection’s posts about work and European employees are less likely to share work-related content. Europeans have a stronger preference for keeping work and home life separate: 44% of Europeans cited this a reason for not sharing work-related content, compared to only 23% of North Americans.”

Maybe this is partly why so relatively few (around 250 000) Swedes are active users of Twitter?